![]() ![]() That’s why it is crucial to regularly conduct a product analysis to determine the most efficient method among the different techniques that can potentially boost a product’s sales. In fact, many companies make use of these products by bundling them to other products, which can potentially produce a significant amount of cash. However, this is not always true, since some products under the dog category become more profitable in the long run with the proper sales plan and sales strategy. ![]() ![]() Meaning, these products, most likely, generate low cash returns. The products in this group possess the lowest market among the four classifications. The Boston Matrix model consists of four classifications based on its market shares and growth rates, which are cash cows, dogs, question marks, and stars. It also allows business leaders to come up with better decisions in terms of brand marketing, portfolio analysis, product management, and other significant areas of a business. Through this essential framework, businesses can analyze their business lines or products according to their sales potentials, giving them an idea of how to allocate their resources. Henderson of Boston Consulting Group, developed Boston Matrix in 1970. Commonly called a product portfolio matrix, Boston Box, BCG-matrix, Boston Consulting Group analysis, and portfolio diagram, Bruce D.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |